Provide the rationale behind your decision. Share the font of your choice with your team and stakeholders. View the 50 Best Free Fonts for Designers in 2022. Seek for inspiration from different websites and choose the font that is aligned with your company’s identity. Your font helps to emphasize the meaning behind your website design and the company’s identity to your audience. Match your font choice with design purposeĮnsure that your font compliments your website design. The most important thing is - is your font readable? Prevent yourself from torturing your audience's eyes with fancy looking fonts that is non-readable.Ĥ. What are the emotions you would want your audience to feel while scanning through your website? The font creates the vibes for the event Halloween-scary mood, while Christmas- jolly feeling. For example, you can distinguish between a font on Halloween and Christmas Day. Your font should be able to represent your brand tone and identity. Choose a font that speaks for your brand For example, learn about hierarchy, grids, balance, and space.Ģ. Get to know about the art of typography and how you can implement some features to your website font. Get their feedback and reflect on their input.
Share the website color palettes with your team and stakeholders. View the 50 Gorgeous Color Schemes From Award-Winning Websites. Seek color palettes resources Get inspiration from different websites and choose color palettes that align with your company’s brand. Avoid drastic color changes in different pages unless it is necessary, such as landing pages for campaigns or special events for the month.ĥ. Maintain the color palettes consistency throughout your website. For example, a website that is promoting tropical island holidays could have yellowish bright colors that make audiences feel that they are on a tropical island already! The color palettes of your choice should be able to set your audience's mood. What kind of emotions would you like to stir when an audience visits your website Approachable? Love? Feeling that they are on holiday? Instagram is recognized with its red-magenta color and Coca Cola is well-known with its red color.
For example, Facebook can be recognized by its blue color. You want an audience to remember your brand, hence color palettes play a role for the audience to recognize your brand from a glance. Choose color palettes that will set your company’s identity. Learn about Design Sensitivity: Understanding The Cultural Palette. Consider your audience background and cultural sensitivity as well when choosing your website color palettes. Red reflects passion and energy, while blue portrays masculinity and peace. For example, the universal meaning of black is elegance and power. Each color reflects a different meaning.
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